About me…..Fiona Price

Re-inventing myself living remotely in Wales, in love with life and sharing the journey…

T.JPGI started out in the financial sector, having graduated with a degree in Psychology and an MBA. Unusually, the reason I did the MBA was to get to London to train with the British rowing squad. After graduating, it was a shock to find myself in the City as I was maths phobic and the only MBA graduate ever (or so I thought) who couldn’t read a balance sheet! However, it was the start of a fascinating first career providing financial advice to women, something unheard of at the time.

At 28, I set up a business which focused on this segment of the market. I also set up a non-profit financial women’s network to support the development of women in the sector, who were a very small minority, running national events and an annual award scheme. After 18 years, having accrued some 30 staff and a clutch of business women’s awards, I sold the business and had a more varied career as a non-executive director on Boards in different sectors, which gave me a new take on business.

In my heart though, I wanted to move into TV or video, as I had very much enjoyed working with the media as an ‘expert’ financial commentator over the years. Having said I would never set up my own business again, I did a volte-face and launched a video website called Diva Biz interviewing top business women, to gain an insight into their lives and female business wisdom. At the same time, I was asked to be interim MD of the fledgling Sky channel ‘Horse & Country TV’ (HCTV) to help get the business off the ground.

During this time, I conceived a vision of an equestrian video website which later became Horse Hero. So I secured private investment to start the website, after my stint at HCTV. Unfortunately, I had to admit I couldn’t run Diva Biz and Horse Hero concurrently, so I focused on Horse Hero which, at last, combined my passion for horses and my business experience.

tal-dragon-3Some 10 years later, I had made around 1000 videos of top riders and trainers working with their horses and created a subscription-based business. But it was time to move on and I wanted to share my new and different life rewilding in Wales.

I have always been a keen sportswoman, initially rowing (representing Wales in the 1986 Commonwealth Games) and then equestrianism (eventing followed by international level endurance riding). Health, nutrition and spirituality are also core to my life – the latter, to me, is simply about understanding the bigger picture so I can be the best I can and help others to do the same.

If it all sounds easy, let me tell you my life has been a monumental challenge but I wouldn’t change a moment of it because it makes me who I am. With insights, realisations and the odd epiphany gained from the trauma of life, I now know that a future is possible which excludes pain, drama, worry, fear and all the negative stuff that creates issues in our lives and stops us being all we can.

NB. Find out more about the things I hold dear, my guiding philosophies and spiritual take on life in an interview here.